Insights

Everyone’s watching Microsoft and Salesforce as they sweep up cloud-service partners across Asia Pacific.  But while those ecosystems dominate headlines, Oracle’s story has been unfolding in silence. Just a group of highly specialised, profitable, and deeply entrenched Oracle partners that quietly anchor some of the most mission-critical systems in the enterprise world.  And that quiet is exactly what makes this market worth watching. Because when the noise fades elsewhere, b

How Strategic Acquisitions Are Shaping the Future of the Salesforce Partner Ecosystem Salesforce remains the world’s leading CRM platform, holding 20.7% of the global market in 2024 , according to IDC. The global CRM industry was valued at USD 73.4 billion in 2024 and is projected to reach USD 163.2 billion by 2030 , growing at a CAGR of 14.6% from 2025 to 2030 . Within this space, the Salesforce services market , which covers consulting, integration, and managed services, co

Cybersecurity has become a board-level priority as spending tops $193B and AI‑enhanced threats like phishing and BEC surge. Consolidation favors integrated, AI-driven platforms, with APAC momentum rising and Southeast Asia remaining a seller’s market for scaled, high‑margin assets.

In this article, we break down the five key factors that drive valuation in B2B services and what buyers look for when assessing a deal.