Built for the Next Chapter: Salesforce Partners in Demand
- hattie898
- 6 days ago
- 3 min read
How Strategic Acquisitions Are Shaping the Future of the Salesforce Partner Ecosystem
Salesforce remains the world’s leading CRM platform, holding 20.7% of the global market in 2024, according to IDC. The global CRM industry was valued at USD 73.4 billion in 2024 and is projected to reach USD 163.2 billion by 2030, growing at a CAGR of 14.6% from 2025 to 2030.
Within this space, the Salesforce services market, which covers consulting, integration, and managed services, continues to expand rapidly as enterprises invest in connected customer experiences, data integration, and AI-driven engagement.
As companies invest in customer experience, data, and AI-driven engagement, Salesforce consultancies are becoming prime acquisition targets for both global strategics and private equity investors.
Why Salesforce Partners Are in the Spotlight
1. The Platform is Bigger, and Smarter
Salesforce today is far more than Sales Cloud. It has evolved into a full ecosystem that includes Service, Marketing, Commerce, MuleSoft, Slack, Data Cloud, and Einstein AI, all working together to deliver intelligent, connected customer experiences.
For acquirers, this means they are not simply buying “CRM implementers.” They are investing in partners that enable end-to-end digital transformation across industries and markets.
2. From Implementation to Transformation
The Salesforce partner landscape has shifted from project-based delivery to long-term enablement. Enterprises now expect complete digital journeys that move from system integration to automation and AI-powered engagement.
This evolution benefits leading firms through:
Larger, more complex multi-cloud projects
Longer client relationships
Predictable, recurring managed-service revenue
Together, these dynamics strengthen client retention and drive higher valuation multiples.
3. Industry Expertise Is the New Superpower
The fastest-growing Salesforce firms are not necessarily the largest, but the most specialised.
Firms with deep expertise in areas such as financial services, healthcare, and the public sector, supported by reusable accelerators or proprietary IP, consistently deliver higher margins and attract premium valuations.
Buyers pay for this focus because it scales efficiently, differentiates delivery, and creates defensible market positions.
What Acquirers Value Most
Not all Salesforce consultancies are valued equally.
The most sought-after firms typically demonstrate:
Recurring managed-services revenue, such as AMS or long-term support contracts
Proprietary IP or accelerators that enhance delivery and client outcomes
Multi-cloud certifications across Sales, Service, Marketing, MuleSoft, and Data Cloud
Proven results such as measurable improvements in client retention or revenue
Strong teams in AI, data integration, and automation
These qualities signal maturity and scalability, two critical traits that drive strategic interest from global buyers and private equity investors.
Recent M&A Highlights
1. Uneecops acquired a majority stake in TechMatrix (2025, Singapore)
Enhances Uneecop’s AI, analytics, and CRM integration capabilities across India, APAC, and MEA, and expands its Salesforce expertise through TechMatrix’s consulting platform.
Strengthens Accenture’s Salesforce gen AI and managed services capabilities and also extends its footprint to mid-market industries globally.
Strengthens Virtusa’s Salesforce and cloud delivery capabilities in Asia Pacific.
Broaden Bluprintx’s regional reach and deepens its Agentforce and multi-cloud expertise.
Adds Salesforce delivery capabilities and expands Synechron’s European footprint.
Across these transactions, a few themes stand out: specialisation, recurring revenue, and credible delivery remain the key drivers of acquisition interest.
The Next Wave of Salesforce M&A
We forecast that the next phase of deal activity will likely center on:
AI and Data Cloud Enablement as clients seek partners that can operationalise Einstein and Agentforce.
Industry-Specific Solutions for financial, healthcare, and public-sector use cases.
Cross-Cloud and Multi-Platform Delivery that connects Salesforce with Azure, AWS, or Google Cloud.
Regional Specialists in growth markets such as Southeast Asia, Japan, and India.
The focus is shifting toward firms that combine technical excellence with clear, repeatable specialisation.
