M&A ADVISORY

Supporting founders and investors to buy, build and sell companies in the B2B Software and Services industries

ABOUT

TruWater is a mid-market M&A advisory firm specializing in B2B Software and Services transactions with enterprise values between US$5 million and US$100 million. We focus on the APAC region, seamlessly connecting sellers with acquirers globally to drive successful outcomes.

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SERVICES

Buy, Build, or Sell – TruWater operates across the full M&A value chain, delivering expertise at every stage to maximize value and drive growth.

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RESOURCES

M&A transactions doesn't happen overnight. We are continuously collating a list of resources to support you at every stage of your journey.

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ABOUT US

Our vision is to be the most trusted partner for founders in the B2B Software and Services sectors, empowering them to achieve their financial and personal objectives through expertly executed transactions and scaling strategies.

TruWater was launched with the ambition to set the benchmark for quality in the mid-market marketplace, known for delivering unparalleled expertise, ethical guidance, and results that exceed expectations. By combining deep industry knowledge with a relentless commitment to client success, we aim to create enduring value for every founder we work with.

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TESTIMONIALS

“TruWater was invaluable in helping us prepare for, and navigate our acquisition process. Hattie’s skills and experience added a huge amount to our sell team, enabling us to confidently negotiate with and manage the buyers. Working with Truwater allowed us to realise the maximum value of the business, which simply would not have happened without Hattie’s support.”

James Goss, CEO, Motor Design Limited, B2B Software

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